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Unlocking Your Marketing Potential
Welcome to Minetti Marketing! So, you're looking for a marketing professional with a knack for the construction industry? You've found your gal. Dannielle has a proven track record for delivering impactful digital strategies, lead generation and nurturing, elevating brand recognition and presence, and optimizing multi-channel marketing campaigns. Let's take your business to new heights.
Meet Dannielle
The Journey
Her journey in construction began in 2008. A time long before ever calling herself a marketer. What started as a temporary receptionist position with Integrated Building Controls quickly became the foundation for a career built on curiosity, adaptability, and purpose.
Within months, Dannielle found herself immersed in the world of Building Automation Systems (BAS) and HVAC industries that, at the time, were completely foreign to her. But with each new task and challenge, she learned not just how buildings work, but how teams, relationships, and ideas come together to make them flourish and thrive.
Seventeen years later, that same drive to learn and grow continues to shape Dannielle as a marketing professional. Today, she brings a unique blend of hands-on construction knowledge and strategic marketing expertise to her work. She connects field and office operations to brand storytelling in ways that are both authentic and impactful.
As a Marketing Manager and Coordinator, Dannielle has led multi-million-dollar budgets, developed go-to-market strategies for global equipment manufacturers, managed multi-channel campaigns, and built creative content that helps companies stand out in the competitive mix. Her experience spans everything from brand development, reputation management, and digital marketing to trade shows, lead generation, and public relations. She has worked alongside manufacturers like John Deere, Wirtgen Group, and Cemen Tech, and supported contractors, engineers, and developers who keep the construction industry moving forward.
But beyond titles and timelines, her passion lies in people. Telling the stories behind the hard hats, the equipment, and the projects that shape our communities bring the most reward. She believes great marketing doesn’t just sell; it connects, educates, and inspires. It turns company values into action and makes even the most technical work relatable and meaningful.
Marketing Services
Brand Management, Development, and Enhancement
Elevate your brand's awareness and recognition to audience. Develop brand elements like logos and guidelines.
Multi-Channel Marketing Strategies
Create cohesive marketing campaigns across multiple channels to effectively reach your audience and maximize brand exposure.
Event and Tradeshow Management
From negotiation of venues and room blooks to securing catering and entertainment, Dannielle brings trade show exhibiting and events to whole new level.
Graphic and Asset Design
Craft polished branded business assets for advertisement, collateral including flyers, power point deck, business cards, social media, and video production.
Audience Targeting
Help define target audience, build look-a-like audiences for campaigns, or prospecting lists.
Digital Content Creation
Create news blogs for websites, website landing pages, reputation management, and social media content development.
Ethics.
Morals.
Values.
Customer Focused
Dannielle believes in providing marketing services that are not only effective but also transparent and empowering. Her goal is to help you build a strong digital foundation that you fully understand, own, and feel confident managing one day. From website access to social platforms, you will always have full administrative control.
Dannielle makes it a priority to train and guide you through the tools and platforms that her clients will use. Whether it’s adding new users, making basic updates, or understanding analytics, she wants you to feel capable and in control of your digital presence. She views your working partnership as a launchpad, not a long-term dependency.
When the time is right and your business grows to a point where you can bring your marketing in-house, Dannielle will fully support that transition. This approach ensures you're always in control of your operations, your content, and your budget.
At the end of the day, her success is helping you gain the confidence and clarity to take flight—knowing you’re equipped to soar on your own terms.
Get in Touch
